Store aisles are filled with candy, cards, stuffed animals, balloons, and flowers. Red, pink, and white hearts litter the landscape. Ads promise kisses and affection as a result of a gift of sparkly jewelry. Love is in the air. Capitalism is flourishing. Heralded as the holiday of love with origins shrouded in mystery, Valentine's Day has become one of the most exploited and celebrated of holidays. Rumored to be the result of the ancient festival of Lupercalia, which apparently resembled a fertility ceremony involving sacrificial animals and the smearing of animal blood on girls and young women, it has become, a capitalist's dream and apparently just about every man's nightmare.
What should be a day recognized for the remembrance of romance and love has become an aberration of sugary sweet confections, freshly cut flowers, overpriced dinners, sentimental greeting cards, and sparkly jewelry.

Generally speaking (there are always exceptions), women are expected to be pampered and men are expected to deliver. Men are under a lot of pressure on this day. Right or wrong, similarly to an engagement ring, their actions/purchases are a direct representation for their love and devotion. I could be mistaken, but I wasn't aware you could put a price tag on love.
It isn't that I don't like candy, flowers, or jewelry, but I think a kind or sentimental gesture speaks volumes far greater than anything that can be purchased. I don't 'think' I am alone in this thought.
9 gift ideas that don't need to be purchased and can be given on any day.
- Unsolicited body massage
- Handwritten poetry from the heart
- Handmade card
- Hand-picked flowers
- Unsolicited hugs and kisses
- Love notes
- Homemade cookies and confections
- A picnic in the backyard
- Breakfast in bed
It isn't easy or always possible, but I like to think of everyday as an opportunity to demonstrate your love to the special people in your life. Fortunately for me (and yes I am bragging a little because I have the best man ever) He makes me feel adored and cherished every day with his display of loving gestures.

If you are in a relationship and you are only shown affection or appreciation one day out of the year because it is expected, then I think you should re-evaluate your relationship. Love is reciprocation of affections, mutual respect, and appreciation.
For this Valentine's Day, celebrate love by not going shopping. Think of something sweet you can do for your sweetie.
JJ 

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